Menu and Pricing Optimisation

Menu and Pricing Optimisation

Menu and Pricing Optimisation

A multi-location restaurant group was making menu and pricing decisions largely on gut feel and quarterly reviews. By the time slow-moving items were identified and addressed, they had already eroded margin for months. The data to make better decisions existed but was spread across a POS system, supplier invoices, and a spreadsheet that different managers maintained differently.

A multi-location restaurant group was making menu and pricing decisions largely on gut feel and quarterly reviews. By the time slow-moving items were identified and addressed, they had already eroded margin for months. The data to make better decisions existed but was spread across a POS system, supplier invoices, and a spreadsheet that different managers maintained differently.

A multi-location restaurant group was making menu and pricing decisions largely on gut feel and quarterly reviews. By the time slow-moving items were identified and addressed, they had already eroded margin for months. The data to make better decisions existed but was spread across a POS system, supplier invoices, and a spreadsheet that different managers maintained differently.

Dribbling
Dribbling

Year

2023

Client

Christian Clay

Category

Hospitality & Food Service

Product Duration

3 - 4 Weeks
Research
Research

We spent two weeks working with the group's operations manager and head of finance to understand how decisions were currently being made. We found that the POS system contained rich sales and cover data that was almost never used analytically. Supplier invoice data was reconciled monthly rather than weekly, meaning cost changes were not reflected in margin calculations quickly enough to act on. We also ran a menu engineering analysis across all locations to establish a baseline profitability picture by dish.

Design
Design

We designed a weekly management digest that presented each menu item's margin, volume trend, and a recommended action: promote, hold, reprice, or retire. The digest was designed to be read in under 10 minutes and to lead with the highest-impact decisions first. We also designed an alert system that flagged any ingredient whose cost had risen more than 8% since the dish was last priced, prompting a repricing review before margin was lost.

Basketball
Development
Development

We built a data pipeline that ingested daily POS exports and weekly supplier invoice data, normalised them into a unified profitability model, and applied trend analysis to each dish across a rolling 8-week window. A language model generated the plain-language recommendations and rationale for each item, which were formatted into an HTML digest and emailed to the management team every Monday. The ingredient cost alert ran as a separate daily check. Full build took 6 weeks including data normalisation, model calibration, and a 2-week parallel-run period before the team relied on it for decisions.

Dribbling
Result
Result

17% improvement in average dish margin across locations

Basketball Board

03

//FAQ

Concerns

Frequently

Asked Questions

01

What do I need to get started?

02

We're not a tech company. Is AI actually relevant to us?

03

How long does a typical engagement take?

04

Will this work with the software we already use?

05

What happens after you hand everything over?

06

What if we've already tried AI tools and they didn't work?

03

//FAQ

Concerns

Frequently

Asked Questions

01

What do I need to get started?

02

We're not a tech company. Is AI actually relevant to us?

03

How long does a typical engagement take?

04

Will this work with the software we already use?

05

What happens after you hand everything over?

06

What if we've already tried AI tools and they didn't work?

//FAQ

Concerns

Frequently

Asked Question

What do I need to get started?
We're not a tech company. Is AI actually relevant to us?
How long does a typical engagement take?
Will this work with the software we already use?
What happens after you hand everything over?
What if we've already tried AI tools and they didn't work?

03

//FAQ

Concerns

Frequently

Asked Questions

01

What do I need to get started?

02

We're not a tech company. Is AI actually relevant to us?

03

How long does a typical engagement take?

04

Will this work with the software we already use?

05

What happens after you hand everything over?

06

What if we've already tried AI tools and they didn't work?

Let'S WORK

TOGETHER

BASED IN Lahore,pakistan

Ai Consultation

+ integration

One free conversation. No pitch, no pressure. Just clarity on whether AI can help your business and what that would look like.

Let'S WORK

TOGETHER

BASED IN Lahore,pakistan

Ai Consultation

+ integration

One free conversation. No pitch, no pressure. Just clarity on whether AI can help your business and what that would look like.

Let'S WORK

TOGETHER

One free conversation. No pitch, no pressure. Just clarity on whether AI can help your business and what that would look like.

Let'S WORK

TOGETHER

BASED IN Lahore,pakistan

Ai Consultation

+ integration

One free conversation. No pitch, no pressure. Just clarity on whether AI can help your business and what that would look like.